Gauging consumers’ responses to CSR activities: Does increased awareness make cents?

✍ Scribed by Shelley Wigley

• Book ID: 113870778
• Publisher: Elsevier Science
• Year: 2008
• Tongue: English
• Weight: 98 KB
• Volume: 34
• Category: Article
• ISSN: 0363-8111
• DOI: 10.1016/j.pubrev.2008.03.034