Consumers’ responses to CSR activities: The linkage between increased awareness and purchase intention

✍ Scribed by Ki-Hoon Lee; Dongyoung Shin

• Book ID: 113870934
• Publisher: Elsevier Science
• Year: 2010
• Tongue: English
• Weight: 102 KB
• Volume: 36
• Category: Article
• ISSN: 0363-8111
• DOI: 10.1016/j.pubrev.2009.10.014