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Frugal Innovation: How to do more with less

✍ Scribed by Navi Radjou, Jaideep Prabhu, The Economist, Paul Polman

Publisher
The Economist
Year
2015
Tongue
English
Leaves
272
Series
Economist Books
Edition
First Trade Paper Edition
Category
Library
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✦ Synopsis

Frugal innovation is a way that companies can create high-quality products with limited resources. Once the preserve of firms in poor markets, Western companies are now seeking ways to appeal to cost-conscious and environmentally-aware consumers at home. With an estimated trillion-dollar global market for frugal products, and with potentially huge cost savings to be gained, frugal innovation is revolutionizing business and reshaping management thinking. This book explains the principles, perspectives and techniques behind frugal innovation, enabling managers to profit from the great changes ahead. The book explains:

How to achieve mass customization, using low-cost robotics, inexpensive product design and virtual prototyping software.

How consumers and other external partners can help develop products

How to implement sustainable practices, such as the production of waste-free products

How to change the corporate culture to become more frugal

✦ Subjects

Education Reference CPA Test GMAT Statistics Business Money New Enterprises Small Entrepreneurship Research Development Processes Infrastructure Industrial Design Packaging Products Manufacturing Operational Systems Engineering Transportation

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