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Framing Charity Advertising: Influences of Message Framing, Image Valence, and Temporal Framing on a Charitable Appeal

โœ Scribed by Chun-Tuan Chang; Yu-Kang Lee


Book ID
109291582
Publisher
John Wiley and Sons
Year
2009
Tongue
English
Weight
242 KB
Volume
39
Category
Article
ISSN
0021-9029

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