Framing Charity Advertising: Influences of Message Framing, Image Valence, and Temporal Framing on a Charitable Appeal

✍ Scribed by Chun-Tuan Chang; Yu-Kang Lee

• Book ID: 109291582
• Publisher: John Wiley and Sons
• Year: 2009
• Tongue: English
• Weight: 242 KB
• Volume: 39
• Category: Article
• ISSN: 0021-9029
• DOI: 10.1111/j.1559-1816.2009.00555.x