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Frames as choice superstructures

✍ Scribed by Diego Lanzi

Book ID
116887011
Publisher
Elsevier Science
Year
2011
Tongue
English
Weight
250 KB
Volume
40
Category
Article
ISSN
1053-5357

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## Abstract Previous research on framing effects has largely focused on how choice information framed by external sources influences the response of a decision maker. This research examined how decision makers framed choice options and how the hedonic tone of self‐framing influenced their risk pref