𝔖 Bobbio Scriptorium
✦   LIBER   ✦

Foundation programs for students and professors a catalyst for quality direct marketing education

Publisher
John Wiley and Sons
Year
1994
Weight
342 KB
Volume
8
Category
Article
ISSN
0892-0591

No coin nor oath required. For personal study only.

✦ Synopsis

A CATALYST FOR QUALITY DIRECT MARKETING EDUCATION

"CLASS PHOTO" (le~?) of the second invitational seminar for MBA candidates. AT RIGHT, textbook authors and researchers hear the latest from a top direct marketer.

The Direct Marketing Educational Foundation was established almost 30 years ago. Its basic purpose: to support direct marketing education at the collegeluniversity level.

πŸ“œ SIMILAR VOLUMES

Direct and database marketing and custom
Direct and database marketing and customer relationship management in recruiting students for higher education
✍ Alan Tapp; Keith Hicks; Merlin Stone πŸ“‚ Article πŸ“… 2004 πŸ› John Wiley and Sons 🌐 English βš– 216 KB

## Abstract Marketing in higher education is changing. There is a need to be on the one hand ever more cost‐effective and on the other more socially responsible in recruiting applicants. Most university faculties have to deal in very competitive sectors in order to attract applicants. In this paper