The role of regulatory fit in visionary
โ
Daan Alexander Stam; Daan van Knippenberg; Barbara Wisse
๐
Article
๐
2009
๐
John Wiley and Sons
๐
English
โ 185 KB
## Abstract It is generally argued that leader visions motivate followers by focusing on reaching __desirable__ endโstates. However, it has also been suggested that visions may motivate followers by focusing on avoiding __undesirable__ situations. In this paper we investigate the effects of appeals