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Field Experiments Testing the Impact of Radio Advertisements on Electoral Competition

โœ Scribed by Costas Panagopoulos; Donald P. Green

Book ID
109165981
Publisher
John Wiley and Sons
Year
2008
Tongue
English
Weight
160 KB
Volume
52
Category
Article
ISSN
0092-5853

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Decreasing advertising interference: The
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โœ Byung-Kwan Lee; Wei-Na Lee ๐Ÿ“‚ Article ๐Ÿ“… 2007 ๐Ÿ› John Wiley and Sons ๐ŸŒ English โš– 331 KB

## Abstract This study investigates the structural alignment processes in reducing memory interference in a competitive advertising context. In particular, an experimental study is carried out to understand how alignable (i.e., comparable) and nonalignable (i.e., noncomparable) attributes influence