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A Field Test of the Effectiveness of Different Print Layouts: A Mixed Model Field Experiment in Alternative Advertising

✍ Scribed by Lehmann, Dominik; Shemwell, Donald J.


Book ID
111679394
Publisher
Haworth Press Inc
Year
2011
Tongue
English
Weight
228 KB
Volume
17
Category
Article
ISSN
1049-6491

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