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Factors that Affect the Levels of Tourists' Satisfaction and Loyalty towards Food Festivals: a Case Study of Macau

โœ Scribed by Yim King Penny Wan; Sow Hup Joanne Chan

Book ID
112136313
Publisher
John Wiley and Sons
Year
2011
Tongue
English
Weight
225 KB
Volume
15
Category
Article
ISSN
1099-2340

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## Abstract This study seeks to explore attributes affecting the level of tourist satisfaction with and loyalty towards theatrical performance in China. Based on four focus group discussions with 31 participants, the study identifies 34 attributes that affect the level of tourist satisfaction with