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Factors influencing Irish consumers' trust in internet shopping

✍ Scribed by Soliman, Khalid S.; Connolly, Regina; Bannister, Frank

Book ID
120702833
Publisher
Emerald Group Publishing Limited
Year
2008
Tongue
English
Weight
148 KB
Volume
31
Category
Article
ISSN
0140-9174

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## Abstract The importance of trust in building and maintaining consumer relationships in the online environment is widely accepted in the Information Systems literature. A key challenge for researchers is to identify antecedent variables that engender consumer trust in Internet shopping. This pape