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Factors influencing internet shopping behaviour: a survey of consumers in Thailand

✍ Scribed by Taylor, Gail; Laohapensang, Orapin

Book ID
120037282
Publisher
Emerald Group Publishing Limited
Year
2009
Tongue
English
Weight
326 KB
Volume
13
Category
Article
ISSN
1361-2026

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## Abstract This paper studies UK supermarket shopping behaviour, by analysing the antecedent variables of three critical factors: overall levels of customer satisfaction, number of trips to the supermarket, and amount spent. A neural network approach predicts these factors using ten input variable