Facilitating the adoption of information
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Ugur Yavas; Mushtaq Luqmani; Zahir A. Quraeshi
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Article
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1992
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Elsevier Science
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English
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## Many developing countries are ardently seeking ways to encourage greater computer usage. But results have been disappointing. The slow diffusion is partially attributed to social factors. This study. based on a survey of IX7 professionals. examined the efficacy of opinion leadership approach i