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Facilitating the adoption of information technology in a developing country

โœ Scribed by Ugur Yavas; Mushtaq Luqmani; Zahir A. Quraeshi

Publisher
Elsevier Science
Year
1992
Tongue
English
Weight
740 KB
Volume
23
Category
Article
ISSN
0378-7206

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โœฆ Synopsis

Many developing

countries are ardently seeking ways to encourage greater computer usage. But results have been disappointing.

The slow diffusion is partially attributed to social factors. This study. based on a survey of IX7 professionals. examined the efficacy of opinion leadership approach in accelerating the acceptance of computers in Saudi Arabia. Findings indicate that the approach has promise. Opinion leaders. who express greater satisfaction with computers, can be crucial as change agents in helping to reduce anxieties and dissonant feelings towards computers.

Marketing strategy implications of the findings are discussed.

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## Abstract With the increasing globalization of the world economy, there has been a growing interest in the potential contributions of good governance to accelerating the rate of economic and social development in the developing countries, and enhance their smooth integration into the emerging glo