Eye Tracking Methodology: Theory and Practice

✍ Scribed by Andrew Duchowski BSc,PhD (auth.)

• Publisher: Springer-Verlag London
• Year: 2007
• Tongue: English
• Leaves: 335
• Edition: 2
• Category: Library

✦ Synopsis

Despite the availability of cheap, fast, accurate and usable eye trackers, there is still little information available on how to develop, implement and use these systems. This second edition of Andrew Duchowski’s successful guide to these systems contains significant additional material on the topic and fills this gap in the market with this accessible and comprehensive introduction.

Opening with useful background information, including an introduction to the human visual system and key issues in visual perception and eye movement, the second part surveys eye-tracking devices and provides a detailed introduction to the technical requirements necessary for installing a system and developing an application program. The book focuses on video-based, corneal-reflection eye trackers – the most widely available and affordable type of system, before closing with a look at a number of interesting and challenging applications in human factors, collaborative systems, virtual reality, marketing and advertising.

Key features of this second edition include:

• Three new chapters providing technical descriptions of new (state-of-the-art) eye tracking technology

• A complete new Part describing experimental methodology including experimental design, empirical guidelines, together with 5 case studies

• Survey material regarding recent research publications included within Part IV

The second edition of Eye Tracking Methodology is an invaluable guide for practitioners responsible for developing or implementing an eye tracking system, and can also be used as a teaching text for relevant modules on advanced undergraduate and postgraduate courses.

‘One of the most comprehensive books on eye tracking ever written. A must-read for novices and experts alike.’

Roel Vertegaal, Human Media Lab, Queen’s University, Canada

‘… the first comprehensive treatment of a critical methodological area, this book unites the field’s core theoretical underpinnings with real-world applications and practical know-how …’

Dario Salvucci, Drexel University, USA

✦ Table of Contents

Front Matter....Pages I-XXIV
Front Matter....Pages 1-1
Visual Attention....Pages 3-13
Neurological Substrate of the HVS....Pages 15-27
Visual Psychophysics....Pages 29-39
Taxonomy and Models of Eye Movements....Pages 41-48
Front Matter....Pages 49-49
Eye Tracking Techniques....Pages 51-59
Head-Mounted System Hardware Installation....Pages 61-68
Head-Mounted System Software Development....Pages 69-86
Head-Mounted System Calibration....Pages 87-99
Table-Mounted System Hardware Installation....Pages 101-107
Table-Mounted System Software Development....Pages 109-124
Table-Mounted System Calibration....Pages 125-135
Eye Movement Analysis....Pages 137-153
Front Matter....Pages 155-155
Experimental Design....Pages 157-170
Suggested Empirical Guidelines....Pages 171-179
Case Studies....Pages 181-201
Front Matter....Pages 203-203
Diversity and Types of Eye Tracking Applications....Pages 205-206
Neuroscience and Psychology....Pages 207-240
Industrial Engineering and Human Factors....Pages 241-260
Marketing/Advertising....Pages 261-274
Computer Science....Pages 275-300
Front Matter....Pages 203-203
Conclusion....Pages 301-301
Back Matter....Pages 303-328

✦ Subjects

Computer Graphics; Image Processing and Computer Vision; Computer Appl. in Social and Behavioral Sciences; User Interfaces and Human Computer Interaction; Industrial and Production Engineering