Eye Tracking Methodology: Theory and Practice

✍ Scribed by Andrew T. Duchowski (auth.)

• Publisher: Springer International Publishing
• Year: 2017
• Tongue: English
• Leaves: 387
• Edition: 3
• Category: Library

✦ Synopsis

This book focuses on video-based, corneal-reflection eye trackers – the most widely available and affordable type of system, and takes a look at a number of interesting and challenging applications in human factors, collaborative systems, virtual reality, marketing and advertising.

The third edition has been extensively revised and extended, and includes new chapters on calibration accuracy, precision and correction; advanced eye movement analysis; binocular eye movement analysis; practical gaze analytics; design; GIS.

Opening with useful background information, including an introduction to the human visual system and key issues in visual perception and eye movement, the author then surveys eye-tracking devices and provides a detailed introduction to the technical requirements necessary for installing a system and developing an application program.

✦ Table of Contents

Front Matter....Pages i-xl
Front Matter....Pages 1-1
Visual Attention....Pages 3-13
Neurological Substrate of the HVS....Pages 15-27
Visual Psychophysics ....Pages 29-38
Taxonomy and Models of Eye Movements....Pages 39-46
Front Matter....Pages 47-47
Eye Tracking Techniques....Pages 49-57
Head-Mounted System Hardware Installation ....Pages 59-66
Head-Mounted System Software Development....Pages 67-84
Head-Mounted System Calibration....Pages 85-96
Table-Mounted System Hardware Installation....Pages 97-103
Table-Mounted System Software Development....Pages 105-120
Table-Mounted System Calibration....Pages 121-130
Using an Open Source Application Program Interface....Pages 131-140
Eye Movement Analysis....Pages 141-158
Advanced Eye Movement Analysis....Pages 159-174
The Gaze Analytics Pipeline....Pages 175-191
Eye Movement Synthesis....Pages 193-198
Front Matter....Pages 199-199
Experimental Design ....Pages 201-214
Suggested Empirical Guidelines....Pages 215-224
Case Studies ....Pages 225-244
Front Matter....Pages 245-245
Diversity and Types of Eye Tracking Applications....Pages 247-248
Front Matter....Pages 245-245
Neuroscience and Psychology....Pages 249-280
Industrial Engineering and Human Factors....Pages 281-299
Marketing/Advertising....Pages 301-314
Computer Science....Pages 315-339
Conclusion....Pages 341-341
Back Matter....Pages 343-366

✦ Subjects

User Interfaces and Human Computer Interaction;Computer Graphics;Special Purpose and Application-Based Systems;Computer Appl. in Social and Behavioral Sciences