[Advances in International Marketing] In
✍
Jean, Ruey-Jer “Bryan”; Chiou, Jyh-Shen; Zou, Shaoming
📂
Article
📅
2013
🏛
Emerald Group Publishing Limited
🌐
English
⚖ 567 KB
Volume 24 of Advances in International Marketing, guest-edited by Professors Jean, Chiou and Zou, considers the impact of major trends in external and internal environments of the firm on international marketing. Major themes include: emerging market firms? innovation, technology-enabled marketing i