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Extending Technology Acceptance Model to the E-recruitment Context in Iran

✍ Scribed by Kashi, Kia; Zheng, Connie

Book ID
121323193
Publisher
John Wiley and Sons
Year
2013
Tongue
English
Weight
271 KB
Volume
21
Category
Article
ISSN
0965-075X

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## Abstract Consumer acceptance of technological innovations is crucial to marketing new products. According to the most influential model in this area, the Technology Acceptance Model (TAM), perceived usefulness (PU) and perceived ease of use (PEOU) determine users' behavioural intentions to use o