𝔖 Bobbio Scriptorium
✦   LIBER   ✦

Exploring the use of consumer collages in product design

✍ Scribed by A.I.A Costa; D Schoolmeester; M Dekker; W.M.F Jongen


Book ID
117616851
Publisher
Elsevier Science
Year
2003
Tongue
English
Weight
834 KB
Volume
14
Category
Article
ISSN
0924-2244

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## Abstract This study explores the application of signal detection theory to the analysis of consumers' product‐locating behavior. Two research questions are addressed: (1) whether characteristics of the shopping environment, including external memory aids and store layout, affect signal‐detection