Exploring the Role of Emotions on Sport Consumers' Behavioral and Cognitive Responses to Marketing Stimuli

✍ Scribed by Kwak, Dae Hee; Kim, Yu Kyoum; Hirt, Edward R.

• Book ID: 111919546
• Publisher: Taylor and Francis Group
• Year: 2011
• Tongue: English
• Weight: 355 KB
• Volume: 11
• Category: Article
• ISSN: 1618-4742
• DOI: 10.1080/16184742.2011.577792