✦ LIBER ✦
Investigating the moderating role of sport service type and personality on audiences' emotional responses to hedonic vs. cognitive advertisements
✍ Scribed by Lim, Choonghoon; Lee, Woo-Young; Pedersen, Paul M.
- Book ID
- 121306502
- Publisher
- Informa UK (Taylor & Francis)
- Year
- 2013
- Tongue
- English
- Weight
- 327 KB
- Volume
- 23
- Category
- Article
- ISSN
- 2163-9159
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