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Exploring the Linkage between Internal Marketing, Relationship Marketing and Service Quality: a Case Study of a Consulting Organization

✍ Scribed by Barnes, Bradley R.; Fox, Martin T.; Morris, D. S.

Book ID
121421705
Publisher
Taylor and Francis Group
Year
2004
Tongue
English
Weight
102 KB
Volume
15
Category
Article
ISSN
1478-3363

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## Abstract This study is concerned with interorganisational aspects of relationship marketing, which, in turn, has led to a focus on political aspects, i.e. on interests, conflicts and power in a project network consisting of actors marketing a festival. A metaphor of a project network, the politi