Using Information as a Basis for Segmentation and Relationship Marketing: A Longitudinal Case Study of a Leading Financial Services Firm

✍ Scribed by Margaret Anne Emmelhainz; C. Bruce Kavan

• Book ID: 110281948
• Publisher: Springer
• Year: 1999
• Weight: 61 KB
• Volume: 4
• Category: Article
• ISSN: 1382-3019
• DOI: 10.1023/a:1009847816740