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Exploring the attitudes, experiences and dynamics of interaction in online groups

✍ Scribed by Adam R.D. Finegold; Louise Cooke

Book ID
113643406
Publisher
Elsevier Science
Year
2006
Tongue
English
Weight
193 KB
Volume
9
Category
Article
ISSN
1096-7516

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## Abstract This article questions the use of focus groups for assessing consumer attitudes. A repeated‐measures research design was used to determine whether the interaction and discussion among focus‐group participants changed their attitudes. Experimental results indicate that focus‐group partic