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Exploring Strategy. Text and Cases

✍ Scribed by Gerry Johnson et al.


Publisher
Pearson
Year
2014
Tongue
English
Leaves
817
Category
Library

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✦ Synopsis


This title includes coverage of key topic areas in this fast-moving discipline such as internationalisation, mergers, innovation and entrepreneurship, and corporate strategy and diversification. It is written for students of strategic management at all levels.


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