✦ LIBER ✦

Experts' Views About Defining Services Brands and the Principles of Services Branding

✍ Scribed by Leslie de Chernatony; Francesca Dall'Olmo Riley

No coin nor oath required. For personal study only.

📜 SIMILAR VOLUMES

CSR and Service Brand: The Mediating Eff

✍ Hongwei He; Yan Li 📂 Article 📅 2010 🏛 Springer 🌐 English ⚖ 286 KB

The Effects of Brand Communication and S

✍ Cemal Zehir; Azize Şahin; Hakan Kitapçı; Mehtap Özşahin 📂 Article 📅 2011 🏛 Elsevier 🌐 English ⚖ 239 KB

The Effects of Brand Communication and S

✍ Cemal Zehir; Azize Şahin; Hakan Kitapçı; Mehtap Özşahin 📂 Article 📅 2011 🏛 Elsevier 🌐 English ⚖ 239 KB

The diffusion of a new service: Combinin

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Testing the role of service quality on t

✍ Alexandris, K.; Douka, S.; Papadopoulos, P.; Kaltsatou, A. 📂 Article 📅 2008 🏛 Emerald Group Publishing Limited 🌐 English ⚖ 98 KB

The impact of brand equity on brand pref

✍ Chang, Hsin Hsin; Liu, Ya Ming 📂 Article 📅 2009 🏛 Frank Cass & Co. Ltd 🌐 English ⚖ 222 KB