✦ LIBER ✦

Testing the role of service quality on the development of brand associations and brand loyalty

✍ Scribed by Alexandris, K.; Douka, S.; Papadopoulos, P.; Kaltsatou, A.

No coin nor oath required. For personal study only.

📜 SIMILAR VOLUMES

The effects of service brand dimensions

✍ Krystallis, Athanasios; Chrysochou, Polymeros 📂 Article 📅 2014 🏛 Elsevier Science 🌐 English ⚖ 564 KB

The Effects of Brand Communication and S

✍ Cemal Zehir; Azize Şahin; Hakan Kitapçı; Mehtap Özşahin 📂 Article 📅 2011 🏛 Elsevier 🌐 English ⚖ 239 KB

The Effects of Brand Communication and S

✍ Cemal Zehir; Azize Şahin; Hakan Kitapçı; Mehtap Özşahin 📂 Article 📅 2011 🏛 Elsevier 🌐 English ⚖ 239 KB

The Role of Parent Brand Quality for Ser

✍ Völckner, Franziska (author);Sattler, Henrik (author);Hennig-Thurau, Thorsten (a 📂 Article 📅 2010 🏛 SAGE Publications 🌐 English ⚖ 359 KB

The Role of Parent Brand Quality for Ser

✍ Völckner, Franziska (author);Sattler, Henrik (author);Hennig-Thurau, Thorsten (a 📂 Article 📅 2010 🏛 SAGE Publications 🌐 English ⚖ 359 KB

Risk aversion and brand loyalty: the med

✍ Matzler, Kurt; Grabner‐Kräuter, Sonja; Bidmon, Sonja 📂 Article 📅 2008 🏛 Emerald Group Publishing Limited 🌐 English ⚖ 219 KB