Consumers still in a box: The high price
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Samuel Gejdenson; Charles Schumer
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Article
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1999
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John Wiley and Sons
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English
β 100 KB
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This report examines the conduct of the cereal industry since the advent of our public campaign for lower cereal prices one year ago, on March 5, 1995. Announced cereal price increases slowed for the first time in a decade. But the fact that the major cereal companies sold 145 million fewer boxes of