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Consumers still in a box: The high price of breakfast cereal

โœ Scribed by Samuel Gejdenson; Charles Schumer

Publisher
John Wiley and Sons
Year
1999
Tongue
English
Weight
100 KB
Volume
15
Category
Article
ISSN
0742-4477

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โœฆ Synopsis

This report examines the conduct of the cereal industry since the advent of our public campaign for lower cereal prices one year ago, on March 5, 1995. Announced cereal price increases slowed for the first time in a decade. But the fact that the major cereal companies sold 145 million fewer boxes of cereal in 1995 indicates that consumers still believe prices continue to be too high. It remains to be seen whether or not the leading companies will move prices more in line with the costs of production due to competition from private label and consumer dissatisfaction.

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