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Exclusive Dealing and Price Promotions

✍ Scribed by Rajiv Lal and J. Miguel Villas-Boas

Book ID
124684202
Publisher
University of Chicago Press
Year
1996
Tongue
English
Weight
270 KB
Volume
69
Category
Article
ISSN
0021-9398

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## Abstract Discounts offered selectively to consumers are commonplace in the market and reflect the assumption that individuals will respond positively to targeted discounts. We consider whether exclusive deals evoke more positive responses than inclusive offers, an outcome referred to as a deal e