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Examining the marketing planning–marketing capability interface and customer-centric performance in SMEs

✍ Scribed by O'Cass, Aron; Ngo, Liem Viet; Siahtiri, Vida


Book ID
115509295
Publisher
Taylor and Francis Group
Year
2012
Tongue
English
Weight
152 KB
Volume
20
Category
Article
ISSN
0965-254X

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