Exploring the roles of marketing and selling capabilities in delivering critical customer centric performance and brand performance outcomes for B2B firms

✍ Scribed by Siahtiri, Vida; O'Cass, Aron; Ngo, Liem Viet

• Book ID: 126890010
• Publisher: Taylor and Francis Group
• Year: 2014
• Tongue: English
• Weight: 198 KB
• Volume: 22
• Category: Article
• ISSN: 0965-254X
• DOI: 10.1080/0965254x.2013.876083