Applying evolutionary psychology in unde
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Gad Saad
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Article
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2004
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John Wiley and Sons
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English
β 109 KB
## Abstract One of the most ubiquitous creative copy decisions in advertising is to use young attractive women in decorative roles. Contrary to the mantra chanted by some staunch feminists, advertisers are not involved in a patriarchal whiteβmaleβdominated conspiracy to derogate, exploit, subjugate