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Event Studies of Regulation and New Results on the Effect of the Cigarette Advertising Ban

โœ Scribed by Douglas J. Lamdin

Book ID
110259990
Publisher
Springer US
Year
1999
Tongue
English
Weight
618 KB
Volume
16
Category
Article
ISSN
0922-680X

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โœ Craig A. Gallet ๐Ÿ“‚ Article ๐Ÿ“… 1999 ๐Ÿ› John Wiley and Sons ๐ŸŒ English โš– 60 KB ๐Ÿ‘ 2 views

The 1971 ban on TV and radio advertising of cigarettes offers a unique opportunity to uncover the industry response to a change in the mix of advertising. Following the ban, advertising expenditures were shifted away from TV and radio towards print media. Accounting for the impact of this event with