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Evaluation of product competitiveness in the context of modern trade

โœ Scribed by K. G. Borodin

Book ID
111465994
Publisher
International Academic Publishing Co (Nauka/Interperiodica)
Year
2006
Tongue
English
Weight
135 KB
Volume
17
Category
Article
ISSN
1075-7007

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## Abstract Research evidence to date suggests that the combined presence of itemโ€specific and relational processing is necessary to induce higher memory performance of the target ad and proper evaluation of the target brand. This elaborative processing, however, requires cognitive capacity. In thi