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Evaluating the effects of direct support on the economic situation of artists

โœ Scribed by Merja Heikkinen

Publisher
Springer US
Year
1995
Tongue
English
Weight
826 KB
Volume
19
Category
Article
ISSN
0885-2545

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Consumption situations and the effects o
Consumption situations and the effects of brand image on consumers' brand evaluations
โœ Timothy R. Graeff ๐Ÿ“‚ Article ๐Ÿ“… 1997 ๐Ÿ› John Wiley and Sons ๐ŸŒ English โš– 219 KB ๐Ÿ‘ 2 views

This research examines the role consumption situations play in determining the effects of brand image on consumers' brand evaluations. Results from the first experiment suggest that when consumption situations are experimentally manipulated for the same brand, conspicuousness does not significantly