𝔖 Bobbio Scriptorium
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Evaluating failure in the innovation process: the micropolitics of new product development

✍ Scribed by Oswald Jones; Gary Stevens

Book ID
108532860
Publisher
John Wiley and Sons
Year
1999
Tongue
English
Weight
406 KB
Volume
29
Category
Article
ISSN
0033-6807

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## Abstract This paper investigates project management methods used during the execution phase of new product development projects. Based on prior field observations, organizational theory and product development literature, we pose hypotheses regarding the effectiveness of the project execution me