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Estimates of Consumer Price Response in Pakistan using Market Prices as Data

โœ Scribed by Harold Alderman


Book ID
115491708
Publisher
Pakistan Institute of Developemnt Economics (PIDE)
Year
1988
Tongue
English
Weight
1022 KB
Volume
27
Category
Article
ISSN
0030-9729

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Marketing universals are defined as consumer behaviors within a segment and toward a particular product category that are invariant across cultures. Using several definitions of culture and three different criteria for universality, the authors evaluate whether the use of brand, price, retailer repu