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Escalation of Commitment: The Effect of Number and Attractiveness of Available Investment Alternatives

✍ Scribed by Shaul Fox; Aharon Bizman; Oren Huberman


Book ID
106403531
Publisher
Springer US
Year
2009
Tongue
English
Weight
188 KB
Volume
24
Category
Article
ISSN
0889-3268

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## Abstract It is well‐known in motor control literature that a response time (RT) increases as a logarithmic function of the number of response alternatives (NA) (Hick's law). In this study, we identified neural correlates for this relationship using event‐related functional MRI and a choice finge