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Enviropreneurial Marketing Strategy: The Emergence of Corporate Environmentalism as Market Strategy

✍ Scribed by Ajay Menon and Anil Menon

Book ID: 121307357
Publisher: American Marketing Association
Year: 1997
Tongue: English
Weight: 779 KB
Volume: 61
Category: Article
ISSN: 0022-2429
DOI: 10.2307/1252189

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