𝔖 Bobbio Scriptorium
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The IBM PC: Standards as marketing strategy

✍ Scribed by William C Dwyer


Book ID
107919110
Publisher
Elsevier Science
Year
1982
Weight
643 KB
Volume
1
Category
Article
ISSN
0167-8051

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Despite 40 years of debate on international marketing strategy standardization vs adaptation, extant empirical research is too fragmented to yield clear insights. Based on an integrative analysis of 36 studies centering around strategy standardization/adaptation, its antecedents, and performance out