Research and theory in consumer decision making has been dominated by a perspective that assumes that a consumer knows what product category he or she needs. This limited view has resulted in equating consumer decisions with brand choice. The purpose of this article is to provide a framework for con
Environmental risk assessment within a decision-making framework
โ Scribed by L. S. McCarty; M. Power
- Publisher
- John Wiley and Sons
- Year
- 1997
- Tongue
- English
- Weight
- 40 KB
- Volume
- 16
- Category
- Article
- ISSN
- 0730-7268
No coin nor oath required. For personal study only.
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