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Entertaining Shopping Experiences: An Exploratory Investigation

✍ Scribed by M.A. Jones

Book ID
117987582
Publisher
Elsevier Science
Year
1999
Tongue
English
Weight
108 KB
Volume
6
Category
Article
ISSN
0969-6989

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πŸ“œ SIMILAR VOLUMES

Shopping trip behavior: An empirical inv
Shopping trip behavior: An empirical investigation
✍ Barbara E. Kahn; David C. Schmittlein πŸ“‚ Article πŸ“… 1989 πŸ› Springer US 🌐 English βš– 799 KB

The purpose of this article is to describe shopping trip behavior empirically using shopping trip data. A better understanding of this aspect of the purchase process can assist in generating testable hypotheses as to how the shopping trip decision may influence other choice decisions.