𝔖 Bobbio Scriptorium
✦   LIBER   ✦

Engaging the right mindset in qualitative marketing research

✍ Scribed by Nancarrow, Clive; Barker, Andy; Tiu Wright, Len

Book ID
121399955
Publisher
Emerald Group Publishing Limited
Year
2001
Tongue
English
Weight
118 KB
Volume
19
Category
Article
ISSN
0263-4503

No coin nor oath required. For personal study only.

πŸ“œ SIMILAR VOLUMES

Qualitative research in marketing
Qualitative research in marketing
✍ Lee, Nick; Gummesson, Evert πŸ“‚ Article πŸ“… 2005 πŸ› Emerald Group Publishing Limited 🌐 English βš– 295 KB
The Marketing Book || Qualitative resear
The Marketing Book || Qualitative research
✍ WRIGHT, L πŸ“‚ Article πŸ“… 2008 πŸ› Elsevier 🌐 English βš– 120 KB

This 6th edition of The Marketing Book maintains its pre-eminent position as the first point of reference for marketers needing up-to-minute marketing thinking. Taking into account the emergence of new subjects and new authorities, Michael Baker and co-editor Susan Hart have renewed and added to the