Engagement, telepresence and interactivity in online consumer experience: Reconciling scholastic and managerial perspectives

✍ Scribed by Anne Mollen; Hugh Wilson

• Book ID: 116618544
• Publisher: Elsevier Science
• Year: 2010
• Tongue: English
• Weight: 226 KB
• Volume: 63
• Category: Article
• ISSN: 0148-2963
• DOI: 10.1016/j.jbusres.2009.05.014