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Interactivity in Brand Web Sites: Cognitive, Affective, and Behavioral Responses Explained by Consumers' Online Flow Experience

✍ Scribed by Guda van Noort; Hilde A.M. Voorveld; Eva A. van Reijmersdal


Book ID
119262865
Publisher
John Wiley and Sons
Year
2012
Tongue
English
Weight
367 KB
Volume
26
Category
Article
ISSN
1094-9968

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