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Empirical tests of two stochastic models of consumer brand choice

✍ Scribed by Ram Kesavan


Book ID
112832880
Publisher
Sage Publications
Year
1980
Tongue
English
Weight
450 KB
Volume
8
Category
Article
ISSN
0092-0703

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✍ Josa A. Soeiro Ferreira πŸ“‚ Article πŸ“… 1990 πŸ› John Wiley and Sons 🌐 English βš– 765 KB

This paper presents an application of the maximum principle and the generalized maximum principle (a recent extension of that principle) to a discrete-time model of consumer choice behaviour. The model includes two brands in a market and uses a non-stationary first-order Markov chain. The optimizati