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Emotions in consumer behavior: a hierarchical approach

✍ Scribed by Fleur J.M. Laros; Jan-Benedict E.M. Steenkamp

Book ID: 116617679
Publisher: Elsevier Science
Year: 2005
Tongue: English
Weight: 515 KB
Volume: 58
Category: Article
ISSN: 0148-2963
DOI: 10.1016/j.jbusres.2003.09.013

No coin nor oath required. For personal study only.

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## ABSTRACT Today, consumers are involved in a variety of activities, ranging from consuming content to participating in discussions, sharing knowledge with other consumers, and contributing to other consumers' activities. With the enormous interest in social media sites, such as YouTube, MySpace,