The Hierarchical Model of Approach-Avoid
β
Andrew J. Elliot
π
Article
π
2006
π
Springer US
π
English
β 171 KB
Approach motivation is the energization of behavior by, or the direction of behavior toward, positive stimuli (objects, events, possibilities), whereas avoidance motivation is the energization of behavior by, or the direction of behavior away from, negative stimuli (objects, events, possibilities).