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The Need for Affect: Individual Differences in the Motivation to Approach or Avoid Emotions

โœ Scribed by Gregory R. Maio; Victoria M. Esses


Book ID
108517235
Publisher
John Wiley and Sons
Year
2001
Tongue
English
Weight
190 KB
Volume
69
Category
Article
ISSN
0022-3506

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## Abstract The scarcity effect is a powerful socialโ€influence principle used by marketers to increase the subjective desirability of products. This study explores crossโ€national differences in proneness to the scarcity effect and attempts to explain observed differences in terms of boundary condit